We Buy Black and SheaMoisture have teamed up to bring the culture the Black Business Relief Fund. After reviewing 3588 applications carefully, we have settled on 20 awardees, each awarded a $5,000 grant. The 12th business is Play Pits, an excellent business that is totally worthy of this honor.
Play Pits is a vegan, natural deodorant, made by a mother’s love and perfect for the entire family. Play Pits is a kid-inspired company that has transformed a routine product into a fun and exciting experience that both parents and children look forward to using daily. Most companies are birthed from a profit motive but Play Pits is truly different: a mother was simply trying to stop her 6-year-old son from getting in her car smelling funky after practice and came up with a safe and effective way to do so. Play Pits offers deodorants for kids in three scents and has also grown its line of products to include offerings for mom and dad: the whole family is covered, with Play Pits.
Play Pits is on a mission to become synonymous with children and health. Black communities suffer from a variety of health disparities, due to numerous factors like systemic racism, gentrification, redlining and a host of others. Play Pits is working towards holding fairs in urban communities that will feature active games and fun activities for kids, while providing free health screenings for families. The company is also committed to educating families on the importance of not exposing children to toxic products and living a healthy lifestyle. The “output” of good health is tied to many inputs and that includes the products that families choose to purchase. Play Pits is a solid input, aimed at better overall health for our community.
COVID-19 has disrupted budgets for families across the country. As families scramble to adjust, spending patterns change and small businesses are often the first impacted: especially so for Black businesses that do considerable business online. Play Pits has been forced to reduce hours for staff considerably and the ownership team has been forced to pick up the slack. In addition, marketing dollars simply are hard to come by, as revenues have dropped. Naturally, decreased marketing efforts means fewer sales and for a small business, that can be a death sentence. These are tough times for everyone but for a Black woman owned business like Play Pits, COVID-19 could very well mean the end of the road, without some intervention.
We Buy Black and SheaMoisture have teamed up to provide relief to Black owned businesses all across the country. This $5,000 grant, for Play Pits, represents renewed hope and freedom to focus on the company’s mission. Play Pits was founded by a mom looking for a solution for her own problem and now, the company is focused on bringing a more healthy quality of life to the entire community.
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