If you’re an entrepreneur, you know that working on your business and in your business are two very different things. Black-owned digital marketing firm Write Magical wants to help alleviate the time-consuming burden of advertising and content creation by helping entrepreneurs focus on running their businesses, not just promoting them.
“I love working for entrepreneurs,” owner Naeesa Aziz said. “There’s nothing like serving a small business. Every sale counts and every dollar spent is a sacrifice. That’s something that is never lost on me.”
Write Magical is a words-first digital marketing firm that specializes in helping small businesses create affordable marketing solutions. Whether you are newly starting out in business or are an established brand, Write Magical’s team of expert writers and marketers can help you attract more sales with catchy, on-brand, content and ads.
The firm helps clients with marketing services like blogging and content marketing, paid ad creation on social networks like Facebook and Instagram, email newsletters, social media content creation, website and brand copy, and more.
Aziz started the business after a career in communications and journalism. She says this background has helped her gain an appreciation and understanding of what kind of content grabs people and gets them to engage.
“I’ve always been a writer and I’ve always been an entrepreneur. So, I finally decided to combine the two and serve the businesses and communities that I really feel passionate about.”
While there are many free tools that can help you create a website in an afternoon or a few social media posts in an hour, Aziz says that these tools are just pieces to the marketing puzzle – but they miss the full picture.
“Visuals are definitely king in this era of digital marketing, but words are still the queen – and we all know the queen really runs the show,” she said. “Everyone has a smartphone and can take or find great photos, but can everyone explain why your product is the best or why now is the best time to buy? It’s not a skill that most people have.”
For newer businesses, Aziz suggests you start with a consultation call. On the call, she will ask lots of questions about your sales goals and how much input you would like and then make some recommendations based on your needs, industry, and other variables. New businesses often need more direction when it comes to branding, website copy, packaging, and other important foundational issues.
For more established enterprises, Aziz recommends membership in something she calls The Magic Club – a subscription-based service that gives you fresh blog, email, and social content monthly, depending on the membership level you choose. Once you join the club, a Write Magical team member will find out more information about your business. Then, all you have to do is sit back and relax (or get back to fulfilling orders and handling your clients) and Write Magical will deliver your content every month according to a schedule you determine.
“For busy entrepreneurs with lives, families, and maybe even full-time jobs, this service is invaluable,” she said. “Even if you’re not marketing to only Black folks – having someone that understands you do your advertising gives you a competitive edge.”
Get started marketing with Write Magical today!
Mention We Buy Black and receive 10% off select services until Jan 31.