Without Black support, Black restaurants may disappear permanently. KJ Kearney couldn’t live with that thought so on April 5 he launched Black Food Fridays. The strategy is simple: on Fridays order from a Black owned restaurant and post about it using the hashtag #BlackFoodFridays. There is no better way to go into the weekend than supporting a Black restaurant and with the launch of this movement, you can do so with millions of your friends.
In a perfect world, everyone would order from Black restaurants seven days a week. In this new, quarantined reality, however, money is tight. Even so, many individuals and families still desire a good restaurant meal once or twice a week. In that case, set aside each Friday for Black Food Fridays. Not only will this campaign provide a boost in business for Black restaurants, using the hashtags and promoting on social media will provide much needed marketing for entrepreneurs who don’t have much cash for promotion, these days. Black Food Fridays is a way to not only get full on great food but in doing so, collectively bolster the soul of Black Wall Street: the restaurants we all love so much.
Black Food Fridays is a mere one week old but already, its impact is being felt. People have been sharing the hashtag, posting and gearing up for this coming Friday. Black Food Fridays is also accepting submissions via direct message to the their Instagram account, @blackfoodfridays. The health and survival of Black owned restaurants is purely in our hands. Black Food Fridays is the sort of campaign that we can all take part in and have a great time doing so: supporting Black owned businesses doesn’t have to be a chore, it can be downright tasty!