Did you know that most deodorants contain harmful chemicals like phthalates, parabens, diethanolamine, or aluminum? According to Nicole Lawson, owner of Body and Soul Naturally, it’s not a matter of if these commonly-used ingredients will affect your body and health negatively – it’s a matter of when.
“My aunt was diagnosed with stage 4 breast cancer. It started under the armpit, in the lymph node,” she said. “When going through chemo, doctors told her to stop the use of antiperspirants. When she shared that information with me, I was really alarmed.”
After the ominous warning from her aunt’s oncologist, Lawson immediately stopped wearing antiperspirants. She did some research and after trying a few natural deodorant brands, Lawson became confident that she could produce her own.
Body and Soul Naturally launched their natural body care line in 2017 with a single product: natural deodorant, free from harsh chemicals like those listed above. The best-selling deodorants from Body and Soul Naturally promise to keep you smelling fresh all day without compromising your health with dangerous chemicals.
Body and Soul Naturally promise that their deodorant products can keep you odor-free for a full 10-12 hours or more. However, the transition from traditional, chemical-based antiperspirants to a natural deodorant is just that — a transition. According to Lawson, when transitioning to a natural deodorant, detoxing and time are the two prerequisites for determining whether a product works for you. Lawson suggests you give your body a minimum of 30 days to readjust to the new product.
Lastly, she says, there will be sweat.
“Natural deodorant is not an antiperspirant, it’s an odor blocker. You should have some natural perspiration because you need to sweat. Even if your arms are slightly moist, are you ok with that if you’re not stinking?” she clarified.
Since launching the business, Lawson has extended Body and Soul Naturally beyond just deodorant. The brand also carries organic soaps, like their best-selling activated charcoal face and body cleanser.
The brand also sells whipped shea butter, hair oil, sulfate-free body wash, raw sugar scrubs, and their latest product – an organic moisturizing body oil. All of Body and Soul Naturally’s products are crafted with natural and organic ingredients that do not contain any harmful chemicals that are known to be linked to causing cancer.
“I launched the brand around an aluminum-free deodorant idea, but I knew there could be more products. I thought, ‘what else could I make that doesn’t have toxic ingredients?’ I realized that I could make these things from oils and powders from the earth,” she said. “Your skin absorbs things into your bloodstream. It’s a living organ.”
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