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HomeBeauty & FashionThis Apparel Brand is Celebrating Heritage While Bringing Together Style and Purpose

This Apparel Brand is Celebrating Heritage While Bringing Together Style and Purpose

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Owner of Kush Roots, Davide Tanzi a.k.a Zemede Alemayehu, believes that fashion should be more than just an accessory – it should be an expression of who you are and what you stand for. Davide was born in Ethiopia during the civil war in the 1970’s. His siblings and his father left the country for Italy but his mother stayed behind. When he went back to visit he was moved to tears by the 2,3, and 4-year-old children who ran up to his taxi begging for bread. Some of them were without a mother or a father. He knew that he had to do something.

Kush Roots is a clothing brand with a mission to inspire, empower, and remind generations to come of a rich history and beautiful vibrant culture. As part of their philanthropic mission, the company will donate to charities that support children in Ethiopia. Their goal is to create stylish and original clothes that honor the rich history of Ethiopia and Africa. Founded in 2021, this brand aims to bring a sense of pride through its unique logo designs, t-shirts, and other products.

Davide says the name of the brand, Kush Roots, comes from the Kushite Kingdom.

“I was fascinated about different kingdoms in Africa and because obviously, I was, you know, I was born in Ethiopia.”There’s a lot of beautiful history here and there’s a lot of people that don’t even know, you know, how important it is.” “When I discovered the Kushites also had a powerful impact on the Egyptian history in the Egyptian kingdom. The 25th dynasty of Egyptian history…was also one of the most powerful dynasties and it was dominated mainly by the Kushite people.” ”The Kushite Kingdom is Sudan and then the southern part of Egypt and then Ethiopia but the Kushite people now is a different situation because there’s a language and culture that comes with the Kushite people. You see, we also can include the Somalian people, we also can include the Kenyan people, and you know, they become part of the kingdom as well because it’s a big, you know, it’s a big culture and it’s a big type of tribe, the Kushite tribe….”

Davide Tanzi believes that everyone deserves the opportunity to learn about their history and culture, which is why they are committed to creating products that reflect this message.

Grab your gear and support the mission today!

Use Code SKXQ66ENKJYH for FREE SHIPPING
(Valid from April /2023 – August /2023)

Use Code XTBJSBB614XZ 20%off  for all orders over $30
(Valid from April /2023 – August /2023)

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