Once you hear about all of the toxins swirling around in your everyday household cleaning products, you’ll immediately want to ditch them. According to the National Library of Medicine, chemicals found in most cleaning solutions–like lye, phosphates, and formaldehyde–can irritate our skin and even pose hazards to our respiratory health.
Thankfully, when you want to make the switch, there’s LauraKay Innovations, a Black-owned cleaning supply company that offers a range of non-toxic, plant-based, and cruelty-free cleaning products. LauraKay Innovations is also an FDA and Environmental Protection Agency (EPA) approved facility and Leaping Bunny certified.
Chemist Bill Embry founded the company in 1989 and started off mixing products for organizations. Then, in 2018, the family decided to make their products for everyday household use. “In 2018, we decided to take the same strength of industrial cleaner, but make them green and safer,” owner Embry said. “We make sure it’s safer and effective,” he added.
LauraKay Innovations has over 20 products under five main product lines, CleanVation™, BioVation™, AirVation™, OxyVation™, and HandySani™, its sanitization solution that was a go-to during the COVID-19 pandemic.
Many of their products are multipurpose. They are ideal for removing stains in your home or car and cleaning dishes, stainless steel appliances, bathrooms, and kitchens. Owner Embry recommends starting with a customer favorite, OxyVation™ 3 in 1 Germ & Virus Fighting, Stain and Odor, and Multi-Surface Green Cleaning. This product also comes with a gentle microfiber cleaning cloth. He also recommends the CleanVation Everyday™ All Purpose Safer & Effective Concentrated Multi-Surface Cleaner. The concentrated formula goes a long way, Embry stresses.
Effectiveness is important to Embry and his team. Many people overlook plant-based cleaning products because they don’t deliver results, but that’s not the case with LauraKay Innovations.
Customers continuously sing the company’s praises for their effective products.
“We run a dog training business, so we know how to make a mess. I was especially interested in the Biovation when we bought this trio and it works perfectly! It worked better on pet stains than the Bissell branded products that are made for the machine!,” one customer raved on their website.
The CleanVation™ Dish Soap) – Lemon Pound Cake received over 40 five-star reviews. One customer said, “I’m obsessed with the smell, how little I need to use, and how long it lasts!”
Family-founded and Operated
LauraKay Innovations is truly a family-run business. The name of the business comes from two important women in Embry’s life: his mother Laura, who sadly passed away in 2020 and his wife, Kay. Both women helped build up the company and inspire the products they create.
Cofounder Bill Embry develops the formulas for the products, while son and cofounder Keion Embry serves as the Chief Marketing Officer. Both father and son even help with packaging customer orders.
It’s their focus on family that inspires them to make products for other families.