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HomeBeauty & FashionLove, Light & Locs: How One Woman’s Loc Journey Inspired an Entire...

Love, Light & Locs: How One Woman’s Loc Journey Inspired an Entire Brand

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Keisha Charmaine’s loc journey began 12 years ago. Her story is similar to many other women’s stories. Like many Black girls, Keisha Charmaine began getting chemical relaxers when she was just eight years old. This led her to associate beauty and self-worth with straight hair. But like a lot of women, there comes a time when you reflect on beauty standards, your self worth, and how these two things connect.

For Keisha Chairmaine, this reflection came while she was doing hair as a side hustle. She was also pursuing her BA in Africana Studies at the University of Albany. Her studies prompted her to explore her Black womanhood. At the same time, she decided it was time to build her own brand. That’s when she decided to loc her hair. 

Initially, Keisha Charmaine focused on making loc accessories, such as the Infinity Headwrap. This turned out a success, so she decided to take her loc accessory line further. Now, Love, Light & Locs is a one-stop, online destination for all things loc care.

In addition to infinity wraps, Keisha Charmaine’s shop carries locking gel for locs, growth oil, and more. Her newest addition is the Rose Water Loc Moisturizer. Keisha created this product to create all-day loc softness. She also recommends using an oil on your locs after using the mist to seal in moisture.

The Rose Water Loc Moisturizer contains a unique blend of organic rose water, organic aloe vera juice, glycerin, and an organic citrus essential oil blend. This product will save you money in the long run, as it’s refillable and reusable.

And if you’re new to your loc journey or thinking about starting soon, Keisha Charmaine also provides guidance for people starting out with her course, Navigating the Loc Journey for Beginners.

Love, Light, & Locs makes it easy to wear your natural hair the way you want to wear it.

Shop Love, Light, & Locs today!

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