Image by © Jose Luis Pelaez Inc/Blend Image/Blend Images/Corbis
On Wednesday the Black Business Relief Fund contest officially kicked off. In less than 24 hours, more than 1,000 applications have been submitted. Click here for the official contest rules and here to learn more about why this campaign is so important. The immediate response speaks to the need: the COVID-19 pandemic is universal on its face but when America catches a cold, Black America gets pneumonia. The supports for Black entrepreneurs simply aren’t there and that’s why it’s up to us to see about us.
The application for the Relief Fund can be found by clicking here. 20 recipients will be awarded $5,000 per company to advance their business (awarded to the business as a check). This is not a loan but a grant– the money is to help carry forward the mission and priorities we all share in common as a community. $5,000 is a large sum of money, for many businesses. Whether you need to carry the lease for another month, buy supplies or even keep that favorite employee on the books, you can use the $5,000 to do it. This is urgent though, you have to get on this now! Click here to apply now.
We Buy Black and SheaMoisture are teaming up because this is serious. Critical moments in history have threatened the existence of Black owned businesses. The destruction of Black Wall Streets around the country was devastating, in the early 20th century. The construction of the interstates in the 1950s and 1960s nearly wiped out all the Black businesses that still remained: the construction of I-40 erased 80 percent of Black owned businesses in Nashville, alone. COVID-19 a lethal threat which, when fully detonated, could very well wipe out a generation of Black entrepreneurs.