Pepperoni Ray’s
How many Black-owned pizzerias do you know of? They’re pretty uncommon, right? Well, here’s one for you. Pepperoni Ray’s is a Black-owned pizzeria in New Orleans, Louisiana. The pizzeria is owned and operated by founder Raymond Gibson. I had the privilege of speaking with Gibson who provided me deeper insight into–and thus a better understanding of–his company.
The History
Raymond Gibson worked for Dominoes Pizza from 1996-1997. With hard work and diligence, Gibson worked his way up to a manager position. After realizing that he could easily make pizza and put his own twist on it, Gibson decided to leave Dominoes to partner up with a colleague and go into business for himself.
Tragedy Strikes
After pouring a great deal of his money into their new company, tragedy struck. Hurricane Katrina hit in 2005, devasting the lives of the people who called New Orleans home. Houses and businesses were lost forever. Gibson’s first entrepreneurial endeavor was one of those businesses that did not withstand the test of mother nature. His spirit was crushed.Pepperoni Ray’s Opens
After working odd jobs and being treated poorly, in 2009, Gibson rekindled his passion for making pizzas and went into business for himself again. He began cooking pizzas in his basement and selling them from home. In the beginning, Gibson struggled to maintain orders and deliveries. “I would be driving the car with my knees and I’d be writing down their order information and address while I’m on my way to deliver a pizza,” Gibson said. [caption id="attachment_4109" align="alignright" width="353"]
Setbacks & The Comeback
Gibson realized that the customers that he had acquired did not continue to buy his pizzas once he obtained a location. But why? “Now that people know I have a location they say, ‘Oh. He’s good…He doesn’t need us anymore,’ and no, I actually need you more, now,” Gibson said in terms of his customers.
Support Ray’s
Pepperoni Ray’s’ mission is to provide quality service, give back to the community, and be the neighborhood pizzeria. So, visit www.pepperonirays.com or the official Facebook Page to support Pepperoni Ray’s. Be sure to pay Ray Gibson a visit the next time you’re down in New Orleans and, “Let’s Eat!”