When Rosa Parks refused to give up her bus seat, it wasn’t Black history. Ms. Parks was simply living in the present and in doing so, creating history. Today each of us are a part of Black present and in time, what we do today will be studied by future generations. We Buy Black is a historic movement producing stories that our grandchildren will one day marvel at. Phil Garner is just one of many amazing stories, an entrepreneur who was able to turn his “side hustle” into an empire with the help of We Buy Black.
Phil Garner is the founder of Garner’s Garden. Phil, like many Black entrepreneurs, started small, making handmade products at home. Phil was determined to give the world something better: the highest quality, natural beauty products, at the most affordable price. Phil sold products where he could and of course, sought to use the power of the internet. He sold on his website, Garnersgarden.com and various other sites, like Etsy. Even so, Phil wasn’t bringing in enough to support himself, without the help of his 9 to 5. All that changed one day when Shareef, the founder of We Buy Black, called Phil with a proposition: allow We Buy Black handle his marketing and Garner’s Garden would sell more than he ever thought possible.
The promise from Shareef was that Phil’s sales through We Buy Black would dwarf all of his other sales, combined. Phil was skeptical but he agreed. After just 30 days, Phil’s sales didn’t double, nor did they triple. According to Phil, his sales didn’t even quadruple: We Buy Black helped Phil’s sales do better than that, it turned out. Phil was able to quit his 9 to 5 and in fact, he had to in order to keep up with demand. Phil was bringing in tens of thousands of dollars each month and every bit of it was due to his labor, a Black entrepreneur, along with the marketing arm of We Buy Black and the dollars of Black consumers.
When the history books are written in the next generation, they will highlight that Black unemployment had historically been twice that of white unemployment, always. Those same books, however, will be forced to concede that Black entrepreneurs, like Phil Garner, did something about it. They linked up with a Black platform committed to helping Black entrepreneurs and many of them not only quit their jobs but they were able to bring others with them. This is our Black present and for our children, Black history.
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